What is a Vision Statement?

“Vision translates mission into truly meaningful intended results – and guides the allocation of time, energy, and resources.  In my experience, it is only through a compelling vision that a deep sense of purpose comes alive"

  -Peter Senge, Author The Fifth Discipline

 

What it does:

• Provides a word picture of what the organization intends to ultimately become
  
  
• A description of your “desired future state” describing your organization as you’d like it to be in five, ten or more years
  
  
• It is the future picture that all Strategy and Objectives are directed toward
  
  

 

Vision Statement Criteria:

• Is it Verifiable – Will you know when you get there?
  
  
• Is it Feasible to achieve?
  
  
• Is it Inspiring? 
  
  
• Is it Concise?
  
  
• Does it Balances External and Internal Elements?
  
  
• Does it appeal to all Stakeholders?
  
  
• Is it consistent with the Mission and Values?
  

Vision Statement Examples:

• To become the most competitive enterprise in the world by being number one or number two in market share in every business the company is in.
  
  
• I have a dream that all men will be judged by the merit of their character, not by the color of their skin.

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