What is a Mission Statement?

   “One of the biggest mistakes organizations make is to turn their missions into hero sandwiches of good intentions.”  
           

Peter Drucker, Father of Modern Management

What it does:

• This is why the organization exists
  
  
• The core purpose of the organization
  
  
• Describes how you meet the customer’s and client’s needs
  
  
• Describes what the organization focuses on everyday
  
  

Mission Statement Criteria:

• Keep it...
  • Simple and Clear.
  • Realistic and authentic.  
  • Easy to Understand
  • Easy to Communicate

 

• The Mission should answer three key questions:
  
  1. What is it that we do?
  2. How do we do it?
  3. For whom are we doing it?
     
     

   

Mission Statement Examples:

• "We increase sales for our customers."
  
  
• "The U.S. space program will put a man on the moon by the end of the decade"
  
  
• “Build better families and a stronger community.”
  
  
• “To offer all of the fine customers in our territories all of their household needs in a manner in which they continue to think of us fondly.”

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